Mag Bay
Client: Pelagic Gear
Services: Photography + Story Production
Project Type: Brand Campaign
Magdalena Bay is one of the most legendary fisheries in the world. Each fall, massive schools of bait draw striped marlin, yellowfin tuna, wahoo, and dorado into the waters off Baja Sur.
Pelagic brought Oak House to Mag Bay to document the action and capture their gear performing in one of sportfishing’s most dynamic environments.
Over the course of a week aboard the Castigo, we photographed the fishing, the crew, and life at sea. Back on land, Oak House translated the trip into a long-form marketing story, supporting Pelagic’s campaign through blog content, email marketing, and social media storytelling.
Most fishing stories start with something like this: The thermostat rose, triple digits creeping in, the midday sun beating down until it was almost unbearable. Or it was cold, the type of biting cold that made it hard to wrap your fingers around the reel. Maybe the wind picked up and the seas grew mean, the boat pitching constantly. Or, it could be that the fishing was hard. We hadn’t been bit in a day, but we knew (fill in your desired species here) were around. You get the point, adversity + grit + success = a good story.
But here’s the thing. Fishing Bahía Magdalena in mid November on board the Castigo is none of that. We couldn’t dramatize it if we wanted. The air? Mid 70’s. Wind? If there was any you weren’t feeling the effects of it on the 80 ft Castigo. And the fishing? Have you ever decided to switch tactics because you already caught enough marlin pitching baits to them? I mean, we watched the Rams take down the Seahawks live while chasing bird piles. The trip was lux. But that doesn’t mean we can’t still tell a great fishing story.
